Anushka film opts for novel promotionsPublished: November 14, 2015
In a novel bid to grab the attention of the audience in Tamil Nadu, Andhra Pradesh and Telengana, makers of ‘Inji Iduppazhagi’, which has Anushka Shetty and Arya in lead roles, have tied up with South Central Railway.
According to sources, trains being operated by South Central Railway will be the ‘brand ambassadors’ of ‘Inji Iduppazhagi’ (‘Size Zero’ in Telugu), as the exteriors and interiors of the trains will have the film’s branding.
It is to be noted that Anushka Shetty a lot of pains before and after doing ‘Inji Iduppazhagi’, for she had to increase and decrease weight as per the demands of the script and her character in it.
Directed by Prakash Kovelamudi and produced by PVP Cinema, ‘Inji Iduppazhagi’ has foot tapping music by Maragadhamani and an interesting crew consisting of Kanika Dhillon Kovelamudi for script, Nirav Shah handling the camera, editing by Ruben, dialogues by R S Prasanna and lyrics by Madhan Karky.