Arya to cycle for ‘VSOP’

Arya has brought his profession and passion together. He will start a bicycle tour to promote his upcoming movie ‘Vasuvum Saravananum Onna Padichavanga’ (‘VSOP’).

“A never-before promotional activity that takes the movie one-step closer to the general public,” says the movie’s publicist, disclosing details about the initiative.

“Audience have always been the end-customer for all the movies so far. It’s high time we give them the deserved privilege of taking the first peek into the movie’s songs and trailer on a theatrical screen even before it reaches the theatres officially.”

“Connecting with more than 25,000 audiences through theatres and colleges covering six cities in 72 hours. On a special note, Arya is participating in a cycle rally in Coimbatore with hundreds of Coimbatorian cyclists.” The event will also mark Non-Pollution day.